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| AVEDA™ has manufactured environmentally-friendly, award-winning, flower & plant-based hair & beauty products, since 1978. |
| From it's beginnings as a small company with an Earth-friendly philosophy — well ahead of it's time in the hair & beauty industry of the 1970's and 80's — AVEDA has developed and grown to become a Global Leader in sustainable manufacturing, environmental responsibility, energy conservation, packaging, and recycling; and an international force in conservation, fair trade, indigenous rights, and community-based environmental & social support. |
| Throughout it's history, AVEDA has led by example. |
| In 1992, AVEDA launched ‘Earth Day’, which has now developed into the annual ‘Earth Month’ Campaign — raising $2.1 million, over 30 days in 2007, to support Clean Water rights. |
| In 1993, AVEDA formed the first of many indigenous partnerships, with the Yawanawa tribe of the Brazilian Rainforest, to source ‘uruku’, a red dye used in the AVEDA makeup range. In 2002, a much closer-to-home partnership with the indigenous communities of the Mardu and Kuktabubba peoples in Western Australia was developed to sustainably source sandalwood. |
| In 2002, AVEDA launched a pioneering range of 100% post-consumer PET packaging; followed in 2003 by a Refillable Lip Colour Accessory Case, made from 90% post-consumer recycled resins; and a ‘clamshell’ makeup package, made from 100% post-consumer recycled newspaper. |
| In 2007, AVEDA became the first hair & beauty company to manufacture using 100% ‘certified wind power’; with funding of new wind energy sources generating enough wind energy to offset 100% of the electricity used by the company's primary manufacturing facility, distribution center, and corporate headquarters. |
| In 1997, AVEDA launched the world's first 97% naturally-derived Permanent Hair Colour — an almost unimaginable advance in the hairdressing industry at the time. |
| This was followed, in 1998, by the signature AVEDA Full Spectrum™ Hair Colour range — a complete professional hair colour system that is 99% naturally-derived. The AVEDA hair colour system we use at Emm today is a modern evolution of that pioneering Full Spectrum range. |
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